Internet Marketing 24-7 | SEO | Search Engine Optimization
Thursday, June 5, 2014
Internet Marketing 24-7: Importance of Links
Internet Marketing 24-7: Importance of Links: Importance of links One of the most important aspects of SEO is links , and this has traditionally been the backbone of how search engin...
Importance of Links
Importance of links
One of the most important aspects of SEO is links, and this has traditionally been the backbone of how search engines work. As search engines scour the Internet and crawl all the pages in the world, they find links pointing to other pages. You know that blue underlined text that you see everywhere that you can click on and your browser takes you to some other page? You can think of each one of those links as a vote. And not every vote is the same. Remember that some sites are considered more authoritative and more trustworthy than others.
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| Building Links | Off Page Link Building |
But you can have all the links in the
world, and it won't matter unless those links are of high quality. One thing
search engines look for to determine link quality is how relevant the link is
to the content on the pages. For example, if you run a shoe store website, and
you end up with a clothing blog linking to you, the search engine has no
trouble at all with that relationship. It makes perfect sense that a clothes
blog would link to a shoe store website. But if you went out and told your
friend who owns a gambling website to put a link on their site over to yours,
that's going to be a little harder to justify.
A gambling site probably has no business
linking to your shoe store. Unless of course you run a casino in the back room.
Since that thematic connection isn't there, a search engine may not place as
much value on that link. Search engines will also look at the link text itself.
The text that you can click on is what's known as the anchor text, and if you
think about it, that anchor text serves as a pretty good clue as to what the
destination page is all about. For example, if a link uses anchor text like
"canvas shoe design" that's a pretty strong signal to the search
engines that the page on the other side of that link is about canvas used in
shoe designs.
A search engine doesn't even need to go to
that page and it already knows what to expect. Think about that compared to a
link that uses anchor text like "link" or "click here."
Unless that page is really about links or clicking here, it's not going to tell
a search engine much about what's on that page. Another indicator of quality is
freshness and trends. Search engines expect you to naturally gain a steady
amount of links over time, and if you don't, it might be interpreted as a bad
thing. For example, if a bunch of links to your site showed up on the Internet
five years ago and you've had nothing since then, your content may be
considered stale, and your site would be less authoritative and less
trustworthy.
On the other hand, if you've never had
anyone linked to you in your life, and then on one certain date there was a
pattern of a hundred new links showing up on random blogs on the same day every
single month, the search engines are going to investigate a little deeper, and
they might find out that you've hired someone to buy you a bunch of links every
month. And while we're talking about spam, this is probably a good time to say
that it is highly recommended that you not try to trick the system. Search
engines are very aware of just about every technique out there, and there are
some very real penalties for getting caught trying to manipulate the system.
If a search engine finds an extremely
large amount of similar links with the same anchor text popping up all over the
place, or links that appear to have been paid for, or suspicious groups of
websites known to practice spamming techniques, or any number of other factors,
it's very easy for them to figure out exactly what you've been doing and then
penalize you for it. Penalties can be anything from dropping your rankings for
minor infractions, to dropping you from the entire index if you're doing really
overt things. Remember, search engine optimization is not something you do for
short-term gains. It's something you build upon day after day, to build
long-term value.
Finally we've entered into an era where
social media is now a part of our online lives. When people post and share
links to our content, or indicate its quality by clicking a button, search
engines are taking note. If you think about it, where they used to have to rely
on other websites, social media allows them a signal that actually tells them
what people like. Understanding your audience, and the keywords they are typing
into search engines, and creating great content around it is the first step to
SEO. But earning the links back to your website around the Web is what really
shows search engines just how trustworthy and authoritative you really are.
Steve Steinberger
561-281-8330
Wednesday, June 4, 2014
Distribution of Keywords
Keyword distribution
Keyword distribution is the process of
assigning keywords to specific pages on your website. This is an important step
in the content creation process, and results in the content on a page being
aligned and relevant to the keyword that you're targeting on that page. You
can't have an optimized page unless you know what keyword you're optimizing it
for. Once you've identified all your target keywords through the Keyword
Research process, we found that working in Microsoft Excel, or another
spreadsheet program, allows you to create this mapping of keywords to the pages
in your site structure in an organized way.
And it has the added benefit of keeping a
record of which pages are targeting which keywords to refer back to in the
future. You will need to list all the current pages of your website. Keep in
mind that for many of your target keywords, you won't yet have a page and
you'll need to create one. By using a spreadsheet you can easily see where in
your site's architecture you'll want to put it and define some key pieces of
information about it before you even start writing.
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Keyword
Distribution Spreadsheets
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Your page targets should be 65 characters
for a title and 156 characters for a description. These guidelines will help
you avoid search engines truncating this information on the search engine
results page. You can populate the spreadsheet with your existing web pages. Be
sure to include every page of your site, including your Homepage, About page,
Location page, Contact page, and other general kinds of content pages.
Remember, search engines want to see unique information for each and every page.
Now take a look at the keywords from your
keyword list and find the most appropriate pages of your site for each of the
keywords. You should make sure to distribute one to two key phrase per page and
try not to force anything. Search
engines prefer unique and relevant content. So if you have a keyword that
doesn't match any page of your site, you'll want to create a new page. When you
add a new page you have a blank canvas to
define the SEO-friendly URL, title, description, and header.
Writing content when you know the keyword
you're optimizing it for upfront allows you to really dial-in on all of the
best practices of content writing for keywords that you need to cover. The meat
of each page is the body copy, and you'll probably need to go back through your
existing pages to make sure that they're really optimized for the keyword
you've defined as a target.
Using a keyword distribution spreadsheet
will help you in a number of different ways. First, it gives you one place to
organize and document the content of your site that will support the keywords
that you're targeting. Second, it serves as an excellent resource for your
copywriters and will help streamline workflows across all the different members
of your website production team.
Treating this as a living document will
ensure that you can quickly adapt to the changing nature of the search
landscape and keep your content strategy on track month after month and year
after year.
Steve Steinberger
www.klicktwice.com
www.klicktwice.com
561-281-8330
Tuesday, June 3, 2014
Internet Marketing 24-7: Ongoing Keyword Analysis
Internet Marketing 24-7: Ongoing Keyword Analysis: Ongoing Keyword Analysis Ongoing keyword analysis is critical to the long-term success of your SEO efforts. Once you start ranking fo...
Ongoing Keyword Analysis
Ongoing Keyword Analysis
Ongoing keyword analysis is critical to the long-term success of
your SEO efforts. Once you start ranking for the keywords that you have
targeted and you start to get traffic coming to your website as a result
of those search engine rankings you will then need to analyze your current keyword
search terms and eliminate the non performers.
That "2010 Jeep Wrangler" keyword that we thought would
be so perfect for us? Well it might turn out that everyone typing that
keyword into a search engine is looking for a place to take their jeep to
get fixed for free as a result of some product recall.
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Ongoing Keyword Analysis | NOT a one-time, set-it-and-forget-it strategy |
Paid Search clicks do tend to behave a little differently than
clicks on organic search results. This can still be a good proxy and save
you months of work and lost opportunity. SEO is NOT a one-time, set-it-and-forget-it strategy. It's a continuous process that has to be maintained over the long
term. The SEO industry is constantly changing, and the way people use
search engines is evolving as well. The keyword research that you did a year
ago might not be valid anymore. So make sure that you're revisiting your
keyword phrase on a regular basis to find new opportunities that may have
come up.
By staying abreast of changes with fresh research and focusing on
how your target keywords contribute to your website's organic traffic and
business objectives, you'll be developing a better understanding of your
visitors, their search patterns, and how you can serve them better with the
pages of your site month after month and year after year.
Steve Steinberger
www.klicktwice.com 561-281-8330
Monday, June 2, 2014
Internet Marketing 24-7: SEO Video
Internet Marketing 24-7: SEO Video: SEO Video , online video must-know stats. SEO video has seen tremendous growth in recent years and will continue to grow. Watching...
SEO Video
SEO Video , online video must-know stats.
SEO video has seen tremendous growth in recent years and will continue to grow. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality.
The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do.
People are becoming less and less inclined to read sales information on websites or anywhere else. They want information in a fast, easy and meaningful way. Video marketing promote you service most effective way to potential customer.
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| SEO and Video Facts |
89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates) 92 percent of mobile video viewers share videos with others. (Invodo)
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).
Internet Traffic
The YouTube Effect
Business Spending
Video Attracts & Converts
Video Retains Website Visitors
Video Drives Engagement on Facebook
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