Ongoing Keyword Analysis

Ongoing keyword analysis is critical to the long-term success of your SEO efforts. Once you start ranking for the keywords that you have targeted and you start to get traffic coming to your website as a result of those search engine rankings you will then need to analyze your current keyword search terms and eliminate the non performers. 

That "2010 Jeep Wrangler" keyword that we thought would be so perfect for us? Well it might turn out that everyone typing that keyword into a search engine is looking for a place to take their jeep to get fixed for free as a result of some product recall.

Ongoing Keyword Analysis | NOT a one-time, set-it-and-forget-it strategy

All of your research told you that this would be a good keyword. It might turn out in the end that it's not driving any car sales. The point is you will need to able to adapt. You will find that some keywords just aren't producing results for you. If they are not producing results it’s time to swap tem out and replace them with better performing key phrases. You will only know this once you have traffic coming to your site from those keywords. A quick way to test, is through Paid Search. Using Google AdWords or Microsoft's adCenter, you can buy the keywords that you want to evaluate for a short period of time and collect the data that will help you understand whether or not these keywords are going to provide business value for you.

Paid Search clicks do tend to behave a little differently than clicks on organic search results. This can still be a good proxy and save you months of work and lost opportunity. SEO is NOT a one-time, set-it-and-forget-it strategy. It's a continuous process that has to be maintained over the long term. The SEO industry is constantly changing, and the way people use search engines is evolving as well. The keyword research that you did a year ago might not be valid anymore. So make sure that you're revisiting your keyword phrase on a regular basis to find new opportunities that may have come up.

By staying abreast of changes with fresh research and focusing on how your target keywords contribute to your website's organic traffic and business objectives, you'll be developing a better understanding of your visitors, their search patterns, and how you can serve them better with the pages of your site month after month and year after year.

Steve Steinberger

www.klicktwice.com 
561-281-8330