Wednesday, November 12, 2014

Calculating ROI with CPA

Calculating ROI, with Adwords

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. That formula works great if you have a fixed cost investment or selling a product. Its an easy math calculation
Cost Per Acquisition Method
 What if you are interested in the return on an advertising campaign where you are concerned with the number web page views or how many people signed up for the weekly newsletter?
In this case you measure your ROI using the Cost Per Acquistion (CPA) Formula.  
See more about cost per acquisition ....  

 Steve Steinberger