Wednesday, November 12, 2014

Calculating ROI with CPA

Calculating ROI, with Adwords

 DEFINITION OF 'RETURN ON INVESTMENT - ROI'
A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. That formula works great if you have a fixed cost investment or selling a product. Its an easy math calculation
Cost Per Acquisition Method
 What if you are interested in the return on an advertising campaign where you are concerned with the number web page views or how many people signed up for the weekly newsletter?
In this case you measure your ROI using the Cost Per Acquistion (CPA) Formula.  
See more about cost per acquisition ....  

 Steve Steinberger
561-281-8330
www.klicktwice.com


Thursday, October 30, 2014

Sync Online and Offline Content

Sync Online and Offline Content

To be succcesful we need to align our SEO strategy with our offline marketing campaigns to ensure our site pages can be found. We need to know:

  1.     Is there a tagline being used?
  2.     What is teh story about?
  3.     What images are used?
  4.     What’s in the ad?

Is there something memorable about the ad. (Anti Gravity Car)?

These things should then all be integrated into the website (a web page) and other online channels, geared at capturing your offline audience who will be searching by what they remember (the key phrases or key words).

Is there something memorable about the ad. (Anti Gravity Car)? These things should then all be integrated into the website (a web page) and other online channels, geared at capturing your offline audience who will be searching by what they remember (the key phrases or key words).

- See more at: http://klicktwice.com/seo-online-offline-content.html#sthash.4JG0CkRy.dpuf

Steve Steinberger
561-281-8330
www.klicktwice.com



 STeinbergerTo be succcesful we need to align our SEO strategy with our offline marketing campaigns to ensure our site pages can be found. We need to know:
  • Is there a tagline being used?
  • What is teh story about?
  • What images are used?
  • What’s in the ad?
Is there something memorable about the ad. (Anti Gravity Car)? These things should then all be integrated into the website (a web page) and other online channels, geared at capturing your offline audience who will be searching by what they remember (the key phrases or key words).
Is there something memorable about the ad. (Anti Gravity Car)? These things should then all be integrated into the website (a web page) and other online channels, geared at capturing your offline audience who will be searching by what they remember (the key phrases or key words).
- See more at: http://klicktwice.com/seo-online-offline-content.html#sthash.4JG0CkRy.dpuf
To be succcesful we need to align our SEO strategy with our offline marketing campaigns to ensure our site pages can be found. We need to know:
  • Is there a tagline being used?
  • What is teh story about?
  • What images are used?
  • What’s in the ad?
Is there something memorable about the ad. (Anti Gravity Car)? These things should then all be integrated into the website (a web page) and other online channels, geared at capturing your offline audience who will be searching by what they remember (the key phrases or key words).
Is there something memorable about the ad. (Anti Gravity Car)? These things should then all be integrated into the website (a web page) and other online channels, geared at capturing your offline audience who will be searching by what they remember (the key phrases or key words).
- See more at: http://klicktwice.com/seo-online-offline-content.html#sthash.4JG0CkRy.dpuf

Tuesday, October 28, 2014

Link Building | Building links and SEO

Link Building | Building links and SEO



Links can be thought of as fitting into two groups. We can call them REAL LINKS and ARTIFICIAL LINKS. What do we mean by real links? A real link is a type of link that the major search engines really want to see. It's a link pointing to a website from another site and it exists because the owner of that other website really wants to create a link. The owner has found a reference page to be in some way useful, amusing, interesting or engaging in some manner.



Steve Steinberger
561-281-8330
www.klicktwice.com



 

Tuesday, October 21, 2014

Website Designers | Local Search Rankings

Website Designers | Local Search Rankings

geo target local search
SEO | Geo Target Local Search
OVERVIEW - KLICKlocal

Google, Yahoo and Bing; Facebook, Foursquare and Twitter; Superpages, Yelp and yellowpages.com; mobile searches on phones, tablets and other portable devices.

What do all of these things have in common? They are all digital touch points that millions of consumers have access to each and every day. What are they looking for? Information about businesses like yours.


- See more at: http://www.klicktwice.com/pages-klick-local-connect.html

Steve Steinberger
561-281-8330
www.klicktwice.com



Monday, October 20, 2014

Content Writing Service

Content Writing Service


Writing content for the web is not a cake walk for everyone. A master content writer like a master content chef should understand that the perfect content is a dish that looks and tastes best when cooked with the choicest of ingredients.
Content Writing Firm
Content writing Firm


When you're looking to cook up mouth watering content, you need to take great pains to use the right facts, the perfect tone and the most compelling words and season it with appropriate brand messages. If you're writing for the web, you also need to prepare a content feast that your target audience as well as search engines will relish.


The Genesis of the content writing process...


Steve Steinberger
561-281-8330
www.klicktwice.com

Content Writing Service

Content Writing Service

The Genesis of the content writing process:
It all begins with ideation. Before you begin writing, it is important to brainstorm and evolve a practical and feasible plan.
 

content writing service
Content Writing Company
Marinating:
Then you need to start collecting resources. You can dig for available resources on the web, reinvent the topic and gather information. Double check the facts. Now, you are ready to take the challenge head on.


Web Content Writing ...










Steve Steinberger
561-281-8330
www.klicktwice.com

 

Thursday, October 16, 2014

SEO Optimized Page

SEO Optimized Page

Klick Twice Technologies, Inc.: Anatomy of an SEO optimized webpage

Klick Twice Technologies, Inc.: Anatomy of an SEO optimized webpage:

An optimized page doesn't just provide unique content, but unique value. What's the difference?

Unique content simply means that those words, in that order, don't appear anywhere else on the web.
Unique value refers to the usefulness and takeaways derived by visitors to the page. Many pages can be "valuable", but few provide a truly unique kind of value, one that can't be discovered on other pages targeting that keyword phrase.

Put yourself in the minds of the potential visitors and imagine a page that provides something so different and functional that it rises above everything else in its field.



Steve Steinberger
561-281-8330
www.klicktwice.com


Monday, October 13, 2014

PPC | Pay Per Click Marketing

PPC | Pay Per Click Marketing



 What is pay-per-click (PPC) marketing? Pay per click goes by several different names, including acronyms like SEM, paid search, pay-per-click marketing, CPC or cost per click. All of these names refer to the practice of an ad being placed and an advertiser being charged on a per click basis. Advertisers are able to use the self serve platform to buy keywords that relate to their products and services in an attempt that when a user comes to google.com or bing.com and types in a query that is either close or exactly a match to the keyword that their ad will display causing an impression.
What is pay-per-click (PPC) marketing? Pay per click goes by several different names, including acronyms like SEM, paid search, pay-per-click marketing, CPC or cost per click. All of these names refer to the practice of an ad being placed and an advertiser being charged on a per click basis. Advertisers are able to use the self serve platform to buy keywords that relate to their products and services in an attempt that when a user comes to google.com or bing.com and types in a query that is either close or exactly a match to the keyword that their ad will display causing an impression. - See more at: http://klicktwice.com/ppc-pay-per-click-advertising.html#sthash.oaXOyOZ7.dpuf
What is pay-per-click (PPC) marketing? Pay per click goes by several different names, including acronyms like SEM, paid search, pay-per-click marketing, CPC or cost per click. All of these names refer to the practice of an ad being placed and an advertiser being charged on a per click basis. Advertisers are able to use the self serve platform to buy keywords that relate to their products and services in an attempt that when a user comes to google.com or bing.com and types in a query that is either close or exactly a match to the keyword that their ad will display causing an impression. - See more at: http://klicktwice.com/ppc-pay-per-click-advertising.html#sthash.oaXOyOZ7.dpuf


One of the attractive things about pay-per-click advertising is the ability to decide how much to spend for each click. With pay-per-click advertising, you decide how much you want to pay for each click on each ad group and keyword. 

If one keyword is more valuable than another, you can elect to pay more. This flexibility is one of the most compelling aspects of PPC.

Steve Steinberger
561-281-8330
www.klicktwice.com

 

Wednesday, October 8, 2014

Mobile Website vs Mobile App

Mobile Website vs Mobile App

Mobile Application


If you're planning to establish a mobile presence for your business one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website or both. 

Mobile websites and apps can look very similar at first-glance and determining which is most suited to your needs will depend upon a number of factors including target audiences, available budget, intended purpose and required features.




What’s the Difference between a mobile app and a mobile website?

Steve Steinberger
561-281-8330
www.klicktwice.com

If you're planning to establish a mobile presence for your business one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website or both. Mobile websites and apps can look very similar at first-glance and determining which is most suited to your needs will depend upon a number of factors including target audiences, available budget, intended purpose and required features. - See more at: http://klicktwice.com/mobile-website-vs-mobile-app.html#sthash.BAVxUgSl.dpuf

Mobil Website vs Mobile App

Mobil Website vs Mobile App

Tuesday, October 7, 2014

SEO Specialist

SEO Specialist

SEO Specialist will develop content to include keyword or phrases that will increase traffic to the sites. They will analyze the websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments within the business.

SEO Specialist

Essential Job Functions of an SEO Specialist include:

Steve Steinberger
561-281-8330
www.klicktwice.com

Wednesday, September 24, 2014

Klick Twice Technologies, Inc.: Optimizing Your Visibility

Klick Twice Technologies, Inc.: Optimizing Your Visibility: SEO Services Technology has greatly affected the lifestyles and lives of human beings and each individual knows and fully comprehends...



By employing SEO servicescompanies are able to break barriers and venture into countries and locations without being physically present there. Each businessman and entrepreneur aspires to make his or her brand or company the best it can be and achieve the amount of success that is matchless and hence a SEO Company simply shares one’s tasks and takes away quite a lot of one’s responsibility and all of one’s worries. 



Steve Steinberger

561-281-8330
www.klicktwice.com





Tuesday, September 23, 2014

SEO Company | SEO Services Firm

SEO Company | SEO Services Firm



Be aware of the services being offered. If the same type of service is offered to different clients by the company, this could be a red flag. Not all businesses are the same, neither should the service being offered. Just like individuals, their brands, businesses and ideas are different and they need different and customizable services.



Steve Steinberger
561-281-8330

www.klicktwice.com


Wednesday, September 17, 2014

Tuesday, September 2, 2014

Geo Targeting


Geo Targeting Tips



Several studies and experiments have proven that campaigns optimized with geo-targeted keywords and methods deliver more successful SEO results and result in three times more revenues.


Geo-targeting is basically the process of customizing online business according to geographic location.



GEO Targeting and Local Search


Web traffic in general is not limited to any particular physical boundary. A Vegas Casino website may get visitors from Boston whereas; an Indian Cooking webpage may get traffic from Australia. But, you have to think whether that traffic is going to do any good or not.

- See more at: http://klicktwice.com/geo-targeting.html

Monday, July 28, 2014

Building external links


External links


 How do I get links pointing back to my site when I don't have control over other websites out there? The good news is that links come in different forms and can be generated from different tactics. 

Building External Links
Building External Links
A very common way of generating links is to submit your website or business to different web directories. But keep in mind that you are going to want to be extremely selective about the directories you submit to.

There are lots of spamming directories out there and there are very few that are actually trustworthy. A good guideline to follow is whether or not the directory conducts some form of editorial process that reviews each link and only accepts relevant and trusted websites themselves. If a directory is willing to publish any link without any review it's probably not a reliable directory.

If you have industry specific directories and listing services that are trusted and unique to your market, those are good places to go next. Another way of building links is to encourage other websites to link to your content. The key factor here is that you need to have quality content that people are willing to link to. In a search engine's perfect world, someone reads a piece of content and says, wow, that is so great that I have to link to it. Sometimes great content attracts links naturally as a result of people discovering it and sharing it around.

There are other times when you may have to do a little outreach to get people to discover your content. Leveraging your social connections to share content that you have posted. Try to find other websites that you feel have the same audience. For example, there may be a professor at a university that's doing research in your field and publishes their own blog about topics that are very relevant to yours. Reaching out to that professor and letting them know that you have content that their own readers would find interesting and useful might just earn you a very relevant and very trustworthy link.

It is crucial to gain links from social media sharing. People are social beings and very eager to share content we find interesting with our friends and colleagues. To search engines, this is a signal that tells them what content people actually like and what real people are actually interested in. So use those sharing buttons on your content pages and use your own social influence on the networks you participate in to get links to your content out there and passed around.

Don't trade links with perfect strangers that have absolutely no relevance to your business or your content and don't put yourself on listings or directories that exist solely to get you more links.

As long as your link building tactics keep those key elements in mind, you'll always have an opportunity to build new quality links. 

Steve Steinberger
561-281-8330


Wednesday, July 23, 2014

Pin It for SEO


To send traffic to your site, you must interact with your audience! How about "Repins" with Pinterest. With Pinterest.com you can create pins, comment and like others pins.

Building relationships over Pinterest will in turn, create an engaged following willing to share your content to others. After all, at the end of the day your fans are the best tool in your marketing toolkit.

Here are some ways you can share your pins and Pin Boards.

1. Make it easy for people to pin from your website with a Pin It button.

2. Below is  a Board Widget. Here you can select the pin board that you want to show. It will show the latest 30 pins. Seo and Pinterest | See it in action
 Pinterest link building | see it in action
The code to add to your site is similar to the code below. Just put the code where you want the board to appear on your web page. The board widget will display the top 30 boards from your favorite board.


<!-- code starts here --------------------------------------------------------->

<a data-pin-do="embedBoard" href="http://www.pinterest.com/klicktwice/klick-twice-technologies-inc/"></a>
<!-- Please call pinit.js only once per page -->
<script type="text/javascript" async src="//assets.pinterest.com/js/pinit.js"></script>

<!-- code ends here ----------------------------------------------------------->


3. Below is  a widget to display your profile. The profile widget will display your top 30 pins from all boards.

More Link building with Pinterest 

Steve Steinberger
www.klicktwice.com
561-281-8330


Monday, July 21, 2014

Klick Twice Technologies, Inc.: Are you Mobile?

Klick Twice Technologies, Inc.: Are you Mobile?: One-Third of US Organic Search Traffic Said to be Mobile July, 2014 by http://www.marketingcharts.com Mobile Search devices accoun...

Friday, July 18, 2014

Is reciprocal linking worth the trouble?


Reciprocal Links, good or bad?

Reciprocal linking at one point was an important link technique.  Many people still use it and seem to think it's what linking is all about. What is reciprocal linking? It is linking with reciprocation. If you put a link to my website on your site, I will put a link to your website on one of my pages. Sometimes it is referred to as Link Exchange. You sometimes see links that simply say links, useful links, resources, or partners.

When you click those links you will see pages and pages of links to other websites. For a long time, reciprocal linking was a very powerful way to rank a website. It really did work and it worked very well. There used to be hundreds of companies providing reciprocal linking services and software that helped automate the process. Even now we get a few reciprocal link requests by email every week.

Over the years the search engines have devalued reciprocal linking to the degree that in most cases it doesn't work. The problem with basic reciprocal linking from a search engine standpoint is that the links have no real value (r
eal-web-links-and-artificial-web-links). The only reason they are there is to convince the search engines that the reference sites should rank well. Despite the fact that the reciprocal link companies always used to claim that reciprocal linking was about providing useful links to site visitors not manipulating search results.

That was nonsense of course. Over the years as the search engines reduce the value of reciprocal linking these companies have mostly disappeared. You may also hear however that reciprocal linking is actually dangerous, that doing it can get you penalized. In most cases that simply isn't true. Most reciprocal linking won't do any harm. It just won't do any good.

So when can reciprocal linking work? This type of linking may work if you are using it gain additional traffic. It is still a link to your site that someone might click on. For SEO purposes do not put a lot of faith in it.

What are the two characteristics of typical reciprocal linking? First of all, site A links to site B, and site B links back to site A. And the links typically appear in pages containing long list of links. So, what if site A links to B then B links to C and C links to A. Or maybe site A links to B, B to C, C to D and D back to A. And what if those links were scattered around a site rather than in a big list of links? This form of reciprocal linking is known as three way linking or one way linking. Because your links goes one way without a second link back. This strategy can work and many people use it.

In general, you'll probably want to avoid reciprocal linking. It's simply a waste of time. But if you run into some kind of multi-site link exchange in which you don't do A to B to A linking and in which you don't create big list of links, then go ahead. It could be helpful. A reciprocal link may not help with SEO but it may be seen by a potential new customer and provide additional traffic to your site.

Steve Steinberger
www.klicktwice.com
561-281-8330


Wednesday, July 16, 2014

Ecommerce Architecture


Exploring ecommerce information architecture

Just like any other kind of website, search engines need to understand how your ecommerce content is organized. With a well-organized structure your content pages, ecommerce specific pages, and the products themselves will be clearly recognizable and identifiable to search engines as they crawl the pages of your site.
Exploring ecommerce information architecture
Exploring ecommerce information architecture

Remember that internal linking is crucial for helping search engines understand the structure of your website. When you walk into a store in the offline world it's organized into different sections to help visitors head in the right direction before they actually start looking for specific products on the shelves.

Websites should be built with the same concept in mind using your linking to set up that structure. At the highest level of your hierarchy you can identify the different categories of products that you sell and within those category pages you can link to the next level of subcategories or products.

When a searcher is looking for a certain type of shoes, you want them to end up on your subcategory page for that particular type of shoe. If they're typing in model numbers and specific products, you want the appropriate product pages being returned.

When we get to the actual product pages themselves there are a few things to remember. First, each and every product should have its own unique page and on each of those pages you'll need to include content around the product. That means including things like the product name, properly tagged images, unique product descriptions, product colors, sizes and other options, prices, whether or not it's in stock and a host of other attributes that are associated with ecommerce products.

Over and above the page content, we even have the ability to identify other attributes even more clearly to the search engines by adding special metadata to your code. Do not forget to make sure that you're including your category, subcategory and product pages in your XML site maps.

The more you can help search engines with identifying the details of your ecommerce product information through your site structure, internal links and metadata the more they will trust your site with providing a quality shopping experience for users and all other things equal the more likely they are to return your pages over the competition.

Steve Steinberger
561-281-8330



Tuesday, July 15, 2014

Wednesday, July 9, 2014

Local search and Map


Submitting to the map sites.

There is more to localizing a site than just putting location keywords into your pages. You need to make sure that you are properly represented in the local search indexes. Local search results actually come from a totally different index. So even if your web site is in the organic index, you still need to be in the local index. All three major search engines have local indexes. There is Google Maps of course, Google Places, Bing Local and Yahoo Local. 

Local Search | Local Search Maps
Local Search | Local Search Maps


These local listings are incredibly important. Within many searches, the local listings dominate the search results. Here is what you need to do. First, go to Google, Bing and Yahoo and search. See if your business is already listed.


If you can't find your listing then you'll have to create one. You should create a listing for each location. If you have five locations, make sure you have five listings. When you create or modify your listing, we recommend that you add as much information as possible. That way the search engines will be able to associate the web site with the business of the specific location. Make sure the address you use matches your listings exactly. Add as many pictures as possible, images of your location and staff. If you have video add that. Add as much text information as possible and of course the important keywords. You'll have to verify your business listing using either phone or postcard verification.

You might also try to get a few of your customers to post glowing reviews about your business. Reviews alone are not enough to get you to rank highly in local search results but they certainly can't hurt. One critical factor in how well you rank is geographic location. If you serve a city area but your geographic location is on the outskirts of the city you're at a disadvantage. Depending on the size of the city and the competition you may find yourself completely blocked out of the local listings for that city. Some businesses have decided this is such a big problem that they found locations closer to the center of the areas they serve.

How else can you get your listing to rank well in the local results? Creating links and web citations to your web site is important as the search engines use that to rank not only your site in the organic listings but also your business entry in the local listings.

Many businesses focus on their web sites and ignore their local listings, but that's a huge mistake that could cost you dearly.

Steve Steinberger
561-281-8330

Wednesday, July 2, 2014

Its 4th and 20 from 21 yard line


The fear of website analytics

Its 4th and 20 from the opposing team’s 21 yard line. There are 3 seconds to go in the game and you are down by 2. If you weren’t paying attention to the analytics (the game clock, the down, yard line) you might try and run for the touchdown when the analytics say just kick the field goal.   

Regardless of whether you are an ecommerce, lead generation, publisher or any other type of site, website analytics are built to satisfy each one of these business types.

Website Analytics
It comes down to two options: are you doing analytics? Or are you reporting information? If you are an analytics focused business and is part of your integrated marketing plan then what you have is an insight into the business. Insights as to what you can do to improve your website and improve the calls to action that you're asking users to take.

Insights lead to action. You have things that you know you can improve right away because the data backs up the assumption. You can make comparisons. You can make comparisons among different segments of people, between two pages, between two offers. And you can ultimately make judgments on those comparisons.

If you're not focusing on analytics with specific goals then what you're doing is focusing on reporting. As a result it gets repetitive and there's no clear action. There's no clear purpose to what you're trying accomplish. Many people have a fear of analytics because they are not sure what the potential is. The potential is having an idea of where and what marketing channels are returning the best ROI.

How do you know if your marketing is effective? How do you know if your search engine optimization program is profitable? Value answers the big questions. Because value helps you understand how you can make your search engine optimization your social media, your pay per click, your email or your display campaigns profitable. Analytics can tell you what is working and why. The data backs up the assumptions and gives you a clearer path to make ongoing business decisions.

Steve Steinberger
www.klicktwice.com
561-281-8330





Monday, June 30, 2014

There’s an app for that


Social Media Management Apps


Social Media is here so it only makes sense for someone to come up with a social media management system for updating posts on multiple social media channels. Here are few applications that are built to help you do just that.

social media management
Social Media Management
Everypost. Everypost.com is a mobile application which lets you simultaneously publish updates to a variety of networks like Twitter, Google+, Pinterest, Linkedin and Tumblr.
What makes this app unique is that you can customize the posts that you create per channel, allowing you to populate all of your feeds without sounding as though you just copied and pasted the message. That means that you could alert your Twitter followers about an upcoming sale with a quick tweet, post a long form description of the sale on Facebook and share the product that's on sale via a service like Pinterest. This is a great app for sharing on the go and making sure all of your social bases are covered when creating new content via mobile and ofcourse SEO.

Buffer. Bufferapp.com. This app is for the site owners who lack time. Well I guess that’s all of us. If you do not have enough time to spend on writing posts for social media, then this app is for you. Available on both the web and as a mobile app. Buffer allows you to write several posts. Then choose which source or channels to post them to. It spreads them out equally throughout the day or even the week for you.

The next app is something called SocialOomph. It was originally developed specifically for Twitter.  SocialOomph now helps you manage Facebook, Linkedin, and your RSS feeds. If you go to socialoophm.com, you’ll see a large list of features for both their free and professional level accounts.

Number four is HootSuite. HootSuite is one of the most full featured social media apps on the market. In addition to allowing you to post and schedule updates to all of your various social profiles, HootSuite also offers detailed reporting on things like Twitter accounts and Facebook pages allowing you to track follower growth, engagement, and the effectiveness of your updates. Hootsuite does have a free plan, but to get the most out of it you might want to upgrade to a Pro account.

The final app is a suite of apps called SocialFlow. SocialFlow has three main components. The first of which is called Cadence, which is an online publishing platform that allows you to deliver messages across multiple networks and track their effectiveness. Forte, which is a system for buying and posting promoted content, like Facebook posts and promoted tweets. Crescendo, which allows marketers to purchase ads at the cheapest price by monitoring different conversations and actions of the fans on that network and then placing the ad in the stream at the most effective time.

Apps like these are just like the social platforms themselves, not every network can fit everyone. And not every app will fit every business. Remember your integrated marketing plan and see if these resources will help you reach your marketing goals. You need to explore several options, try them out and see what works best for you, your team and your organization as a whole.

Steve Steinberger
561-281-8330


Friday, June 27, 2014

Vine a short form video service


What is Vine

Let’s talk about Vine. Vine? If you don't know what it is, it's basically a short form video service that allows you to post six-second clips. Marketers are really grasping on to things like this and Instagram video to create some really interesting content. What makes Vine so interesting is that they recently rolled out their web profile system which allows you to create a web profile using the Vine system and also set a custom URL to direct your followers.

So Vine is a short form video service that allows you to create 6 second videos like stop-motion, short different types of videos that marketers are using to showcase products and services. 

It's a really interesting platform and with the new web interface, it should only continue to grow. 

Remember Vine is Vine.co not Vine.com. Login using your Vine credentials which is usually tied to your Twitter account or signup using your email.

Once you are logged in choose settings. On the Settings page, scroll down to the bottom and look for the Custom URL section. Click that to get your custom URL.  Vine will confirm whether or not that name is available. If it is then you can confirm that address by pressing the confirm button. If you get an error message that says something like, your account is not eligible for a custom URL at this time, Don’t Panic! It’s probably because your account is newer than 30 days. Your account has to be at least 30 days old and you have to have at least two posts online in order to make this work.

So make sure you have two posts. You can create dummy posts to get it started. Once you have the two posts and your account is at least 30 days old you can create a custom URL. Then you can then use vine.co/your-custom-name-goes-here it will take your followers to your page where they can see product infomercials, stop motion videos or whatever you want to show.

Is it right for your business or product, maybe not? All social sharing platforms do not fit all types of businesses. Vine and Instagram and all these short form video services are only going to continue to grow and become bigger platforms for brands and businesses.

You need to go ahead and lock in your name while you still can. So go ahead and log into Vine and set up your custom URL, using the method that I just showed you.

Steve Steinberger
561-281-8330

Thursday, June 26, 2014

Social Media Hastags

How to use hashtags on Social Media

If you use social media marketing you might be wondering about hashtag.  Basically, a hashtag is a word or phrase that you append to your social media posts that allows users to easily search like-minded content and participate in large format discussions on those various networks. They are always prefixed by a pound sign or a number sign and usually appear as a link inside the post that they're attached to. This makes it easy for someone to click on that link and access more information or a thread of conversations about that topic.


Hashtags
Hashtags were first used on Twitter as a way of accessing threads of information and conversations, but have since made their way onto other networks like Facebook and Google+. On Google+, you have the option of tagging your post yourself with hashtags. Or simply letting Google search your content and find relevant keywords and having it append the hashtags to your post for you. If you were to click on any one of the hashtags that are associated with the post it's going to take you to a search page where you can see all of the pages, posts and trending topics related to the hashtag that you clicked on.

Facebook works much the same way that Twitter does. You actually have to manually add the hashtags to your posts in Facebook in order for it to recognize it.
If you were to click on that hashtag it is going to take you to a page where you can see all of the relevant information containing that particular hashtag or posts. It can be from the company or person that it's associated with. 

So why use a hashtag in our social media marketing efforts? Well, by using hashtags, you not only can convey your brand message, but you can also make your brand become part of a larger conversation. This allows you to participate in discussions with your customers in a much different way and also reach other potential customers that might be searching for that hashtag on a given network.

Hashtags also make your content relevant to issues in real time and allow you to be easily found on social media sites. Take some time to study the trending hashtags that relate to your brand, business and the content that you're sharing. And then use that as a way of tagging your post to gain more traction across all of your networks. There are some rules to hashtagging.

Number 1, when you're hashtagging, never use spaces. None, whatsoever. If you need to separate words use capital letters instead of spaces.

That way you can easily identify each individual word. Adding capitalization does not change the search results for any hashtag. Numbers are definitely okay to use, and I would actually encourage you to use them. Punctuation in hashtags is also NOT permitted, ever. That includes periods, exclamation points and semicolons. All of that is off limits inside of hashtags. Special characters are all so a #NO-NO like asterisks, ampersands and all those weird signs you never use anyway.

None of those are allowed inside of hashtags, they just don't work. Hashtags should always be short and sweet and relevant to the post that you're creating. Do NOT write a hashtag just for the sake of writing it. That just makes you look out of touch. Give your hashtag some context. Nobody wants an all hashtag post. They need to know why you're using the hashtags that you're using. So give your content some depth by adding actual text around it and make sure that people understand why you're using it, when you're using it.


Hopefully by now you understand how to use hashtags across all of your social networks and why using them can truly help you expand your reach and maximize your social media marketing efforts. 

Steve Steinberger
561-281-8330