The perfect website link
What kind of website links do you really want pointing to your site? You can't
always get exactly what you want of course, First, you should try to get textlinks rather than image links. I'll take an image link over no link of course,
because even if ypu can't get keywords into my links, the links still provide
some value, such as passing through PageRank.
The ideal is a text link, so that you can use anchor text keywords to
tell the search engines what the reference page is about.
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| Link Building | The Perfect Link |
That's not to say that you necessarily turn down links on pages that are
not indexed. If the page is very new for instance, it maybe indexed soon. In
fact, one technique that used to be popular was to figure out which links to
your site are on non-indexed pages, then get those pages indexed by linking to
them from other already indexed pages. Anyway, as far as the ideal link goes,
it needs to be on an indexed page. What kind of site do you want your link
placed on?
The idea here is that a link from a related site is more valuable than a
link from a non-related site. A link to your olive oil website is more valuable
when it comes from the cooking site, for instance, or some kind of food site,
rather than from a blog about American history. This may be true to some
degree, however it's completely untrue that a link from a non-related site
holds no value as some people claim. I'll take a well keyworded link from
anywhere I can get it. Relevant is the ideal, but not 100% essential.
Let's not forget trust either. As we're link building, the ideal link, the very
best link we can, we might as well put it on a well-trusted site, perhaps a
major newspaper website or the website owned by a highly respected
university;.edu domains are thought to carry extra weight in the search
engines, as are .gov domain names, government websites.
Our ideal link will also be on a
high PageRank web page. PageRank is a measure of value, so as we're dreaming
about the perfect link right now, we might as well get that link from the
highest PageRank page we can.
It also needs to be on a readable portion of the page. For example, if a
page is pulling content from another source using JavaScript and your link is
in that content, it may not be read. Actually, Google can read JavaScript and
sometimes does, but quite likely not all the time. It does, for instance, read
the content in Facebook pages that is being pulled in using JavaScript, all the
dynamically updating content that appears as you scroll down the page.
Where within a page is ideal? Preferably within content, rather than in a
list of links. Again, I'll take a link anywhere on the page, rather than no
link, but links embedded into paragraphs are likely to be more valuable than
links in a big list of links. The theory is that links in paragraphs tend to be
surrounded by other related words. The search engines may see these related
keywords as associated with the link giving the link more value. On the other
hand, it's not at all a bad thing to get a link in say a blog's blogroll, its
list of favorite sites, as then you end up getting a link from every page in
the blog.
It's fair to say that it's better to have a hundred links from a hundred
different sites, rather than a hundred links from one single site. However,
it's also better to have a hundred links from one site, than just one link from
that site. A hundred links from a single site is not a hundred times the value
of a single link from that site, but it's worth more than just one link. As far
as where to put a link on the page goes, perhaps there really is no ideal,
rather it's good to get a variety; links embedded into paragraphs, links in
blogrolls that appear hundreds of times, links in page footers that appear on
every page, and so on.
To summarize then, what's the ideal link? It's a text link with good
keywords in the anchor text and a title attribute if you think that may be
important, or want to cover all bases. It will be on an index page on a
relevant site, a trusted site in fact, perhaps a .edu or .gov domain with a
high PageRank. The link should be in static text, not text created browser site
dynamically. Getting the link into paragraph text is a good thing though I like
to see a variety of link types really.
So that's the ideal. But as I mentioned before, you can't always get what
you want. You have total control over the links in your own site of
course. Even internal links are
important. As far as links from other sites are concerned though, it's harder
to get the ideal. Sometimes other site owners will link using your URL or your
company name, rather than the keywords you want for instance. Still, do what
you can to get as close to the ideal as possible. But even non-ideal links have
value.
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