An optimized page doesn't just provide unique content, but unique value. What's the difference?
Unique content simply means that those words, in that order, don't appear anywhere else on the web.
Unique value refers to the usefulness and takeaways derived by visitors to the page. Many pages can be "valuable", but few provide a truly unique kind of value, one that can't be discovered on other pages targeting that keyword phrase.
Put yourself in the minds of the potential visitors and imagine a page that provides something so different and functional that it rises above everything else in its field.
Steve Steinberger
561-281-8330
www.klicktwice.com
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