What is pay-per-click (PPC) marketing? Pay per click goes by several different names, including acronyms like SEM, paid search, pay-per-click marketing, CPC or cost per click. All of these names refer to the practice of an ad being placed and an advertiser being charged on a per click basis. Advertisers are able to use the self serve platform to buy keywords that relate to their products and services in an attempt that when a user comes to google.com or bing.com and types in a query that is either close or exactly a match to the keyword that their ad will display causing an impression.
What
is pay-per-click (PPC) marketing? Pay per click goes by several
different names, including acronyms like SEM, paid search, pay-per-click
marketing, CPC or cost per click. All of these names refer to the
practice of an ad being placed and an advertiser being charged on a per
click basis. Advertisers are able to use the self serve platform to buy
keywords that relate to their products and services in an attempt that
when a user comes to google.com or bing.com and types in a query that is
either close or exactly a match to the keyword that their ad will
display causing an impression. - See more at:
http://klicktwice.com/ppc-pay-per-click-advertising.html#sthash.oaXOyOZ7.dpuf
What
is pay-per-click (PPC) marketing? Pay per click goes by several
different names, including acronyms like SEM, paid search, pay-per-click
marketing, CPC or cost per click. All of these names refer to the
practice of an ad being placed and an advertiser being charged on a per
click basis. Advertisers are able to use the self serve platform to buy
keywords that relate to their products and services in an attempt that
when a user comes to google.com or bing.com and types in a query that is
either close or exactly a match to the keyword that their ad will
display causing an impression. - See more at:
http://klicktwice.com/ppc-pay-per-click-advertising.html#sthash.oaXOyOZ7.dpuf
One of the attractive things about pay-per-click advertising is the ability to decide how much to spend for each click. With pay-per-click advertising, you decide how much you want to pay for each click on each ad group and keyword.
If one keyword is more valuable than another, you can elect to pay more. This flexibility is one of the most compelling aspects of PPC.
Steve Steinberger
561-281-8330
www.klicktwice.com
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