Submitting to the map sites.
There is more to localizing a site than just putting
location keywords into your pages. You need to make sure that you are properly
represented in the local search indexes. Local search results actually come
from a totally different index. So even if your web site is in the organic
index, you still need to be in the local index. All three major search engines
have local indexes. There is Google Maps of course, Google Places, Bing Local
and Yahoo Local.
Local Search | Local Search Maps |
These local listings are incredibly important. Within many searches, the local listings dominate the search results. Here is what you need to do. First, go to Google, Bing and Yahoo and search. See if your business is already listed.
You can review your listing here:
http://www.google.com/business
https://www.bingplaces.com
https://smallbusiness.yahoo.com/local-listings
http://www.google.com/business
https://www.bingplaces.com
https://smallbusiness.yahoo.com/local-listings
If you can't find your listing then you'll have to create
one. You should create a listing for each location. If you have five locations,
make sure you have five listings. When you create or modify your listing, we recommend
that you add as much information as possible. That way the search engines will
be able to associate the web site with the business of the specific location. Make
sure the address you use matches your listings exactly. Add as many pictures as
possible, images of your location and staff. If you have video add that. Add as
much text information as possible and of course the important keywords. You'll
have to verify your business listing using either phone or postcard
verification.
You might also try to
get a few of your customers to post glowing reviews about your business.
Reviews alone are not enough to get you to rank highly in local search results
but they certainly can't hurt. One critical factor in how well you rank is
geographic location. If you serve a city area but your geographic location is
on the outskirts of the city you're at a disadvantage. Depending on the size of
the city and the competition you may find yourself completely blocked out of
the local listings for that city. Some businesses have decided this is such a
big problem that they found locations closer to the center of the areas they
serve.
How else can you get your listing to rank well in the local
results? Creating links and web citations to your web site is important as the
search engines use that to rank not only your site in the organic listings but
also your business entry in the local listings.
Steve Steinberger
561-281-8330
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