Optimizing your website for local search
Let's talk about some things specific to local search that
can help your local search marketing. First, your contact information is going to be especially
important, and there are some specific things you need to put on your Contact
Us page.
On the schema.org website you can find specific schema
elements that make sense for your type of business and include this markup into
your web pages. Let's say on your
contact page you show your name, a description of your business, your address
and your phone number... By adding some tags and explicitly defining these
items through the markup defined at schema.org, you'll be telling search
engines exactly what type of information each piece of text represents.
Local Search Optimization |
There are microformats for everything, from your hours of
operation, to the payment types you accept, to industry- specific items like
menus for restaurants. At a minimum you'll want to make sure to include your
business name, address, and phone number, and you should also include things
like your business email address, driving directions or a map, and a photo or
two with appropriate ALT text.
Your business information should always be in presented on
your footer on every page. This is a very common place that users are
conditioned to look for contact information and it will ensure that they can
find your information quickly from any page of your site.
Modern searchers aren't just searching for you on their
desktop PCs anymore they're also searching with mobile devices when they're not
at home or in the office. Much of this on-the-go searching is with local
intent. Having a site that looks good and functions on mobile devices is something
that will not only serves you well with the search engines responding to search
queries on mobile devices, but will also ensure that your users have a positive
experience with you and your site regardless what device they're using.
If you have resources or programming expertise you can
choose to address some of these issues by creating a separate site exclusively
for your mobile users on a separate domain or sub-domain. Or better yet, you
might choose to use a responsive design that adapts to whatever size of screen
your website is being rendered on from a single code base.
The bottom line is that many of your local customers are
using mobile devices and if your site doesn't provide the information your
mobile visitor needs, or if it crashes their browser you've probably lost a
potential customer. Focusing on you're on page- optimization, your contact
page, proper schema markup and mobile performance will ensure that you're
taking the right steps towards local search visibility with the things that you
can control on the pages of your site.
Steve Steinberger
561-281-8330
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