Friday, June 6, 2014

Backlink Building Opportunities

Finding backlink building opportunities

Search engines rely on links to determine whether your web pages are trustworthy and authoritative. And to earn and uphold that status, it's important to always be on the lookout for new linkbuilding opportunities that you can take advantage of. One simple way to find new opportunities is to analyze the backlinks of other websites' ranking for a target keyword phrase. 

The logic here is pretty straightforward. If a web page is ranking well for the keywords you're targeting, then they must have some good backlinks. By examining their links, we might find some that we'd like to go after as well to help out our own rankings.

 Backlink Building Opportunities
 Backlink Building Opportunities
Let's say we want to find new linkbuilding opportunities for the phrase "canvas shoe design." The first thing to do is head over to Google, and do a search for that term. The top results here are ranking high in part because of their on-page optimization, but another strong reason they rank so well is because they have a lot of good links pointing to those pages. What we want to do is analyze who is linking to those pages, determine how they got those links, and create a link outreach strategy to emulate those efforts.

One tool we use to examine competitive links is WebCEO. There are others that can be used to help with your linking research. Once you have identified each of these links on your competitors web site you can formulate a strategies to contact those site for a linking strategy of your own. 

Your goal here is to gain an understanding of whether or not the link would be a good fit for you, and if so, what will be your link outreach strategy. One thing to remember is that you want to build strong, quality links to your own site. So try to focus on backlinks with a high page authority or a domain authority. You will want to be on the lookout for a few different kinds of opportunities as you go through these lists, and one thing you may discover are additional directories that you can submit your site to.

Have you thought of these places for backlinks?
1.       Audio Sharing Sites:
2.      Directories:
3.      HARO (Help a Reporter Out)
4.      Edu Resource Backlinks
5.      Website Feedback Sites
6.      Blog Aggregators
7.      Scoop it
8.     Infographics

 There are many more strategies that can be uncovered from competitor backlink analysis, and the key is to spend the time analyzing what opportunities are out there, and how you can take advantage of them.

And remember to repeat this process with a handful of top ranking pages for each of the keywords that you want to rank for.

Steve Steinberger

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