Finding backlink building opportunities
Search engines rely on links to determine
whether your web pages are trustworthy and authoritative. And to earn and
uphold that status, it's important to always be on the lookout for new linkbuilding opportunities that you can take advantage of. One simple way to find
new opportunities is to analyze the backlinks of other websites' ranking for a
target keyword phrase.
The logic here is pretty straightforward. If a web page
is ranking well for the keywords you're targeting, then they must have some
good backlinks. By examining their links, we might find some that we'd like to
go after as well to help out our own rankings.
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| Backlink Building Opportunities |
Let's say we want to find new linkbuilding opportunities for the phrase "canvas shoe design." The first
thing to do is head over to Google, and do a search for that term. The top
results here are ranking high in part because of their on-page optimization,
but another strong reason they rank so well is because they have a lot of good
links pointing to those pages. What we want to do is analyze who is linking to
those pages, determine how they got those links, and create a link outreach
strategy to emulate those efforts.
One tool we use to examine competitive
links is WebCEO. There are others that can be used to help with your linking
research. Once you have identified each of these links on your competitors web
site you can formulate a strategies to contact those site for a linking
strategy of your own.
Your goal here is to gain an understanding of whether or
not the link would be a good fit for you, and if so, what will be your link
outreach strategy. One thing to remember is that you want to build strong,
quality links to your own site. So try to focus on backlinks with a high page
authority or a domain authority. You will want to be on the lookout for a few
different kinds of opportunities as you go through these lists, and one thing
you may discover are additional directories that you can submit your site to.
Have you thought of these places for
backlinks?
1.
Audio Sharing Sites:
2.
Directories:
3.
HARO (Help a Reporter
Out)
4.
Edu Resource
Backlinks
5.
Website Feedback
Sites
6.
Blog Aggregators
7.
Scoop it
8.
Infographics
There
are many more strategies that can be uncovered from competitor backlink
analysis, and the key is to spend the time analyzing what opportunities are out
there, and how you can take advantage of them.
And remember to repeat this process with a
handful of top ranking pages for each of the keywords that you want to rank
for.
Steve Steinberger
561-281-8330
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