Friday, June 27, 2014

Vine a short form video service

What is Vine

Let’s talk about Vine. Vine? If you don't know what it is, it's basically a short form video service that allows you to post six-second clips. Marketers are really grasping on to things like this and Instagram video to create some really interesting content. What makes Vine so interesting is that they recently rolled out their web profile system which allows you to create a web profile using the Vine system and also set a custom URL to direct your followers.

So Vine is a short form video service that allows you to create 6 second videos like stop-motion, short different types of videos that marketers are using to showcase products and services. 

It's a really interesting platform and with the new web interface, it should only continue to grow. 

Remember Vine is not Login using your Vine credentials which is usually tied to your Twitter account or signup using your email.

Once you are logged in choose settings. On the Settings page, scroll down to the bottom and look for the Custom URL section. Click that to get your custom URL.  Vine will confirm whether or not that name is available. If it is then you can confirm that address by pressing the confirm button. If you get an error message that says something like, your account is not eligible for a custom URL at this time, Don’t Panic! It’s probably because your account is newer than 30 days. Your account has to be at least 30 days old and you have to have at least two posts online in order to make this work.

So make sure you have two posts. You can create dummy posts to get it started. Once you have the two posts and your account is at least 30 days old you can create a custom URL. Then you can then use it will take your followers to your page where they can see product infomercials, stop motion videos or whatever you want to show.

Is it right for your business or product, maybe not? All social sharing platforms do not fit all types of businesses. Vine and Instagram and all these short form video services are only going to continue to grow and become bigger platforms for brands and businesses.

You need to go ahead and lock in your name while you still can. So go ahead and log into Vine and set up your custom URL, using the method that I just showed you.

Steve Steinberger

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