How to use hashtags on Social Media
If you use social media
marketing you might be wondering about hashtag. Basically, a hashtag is a word or phrase that
you append to your social media posts that allows users to easily search
like-minded content and participate in large format discussions on those
various networks. They are always prefixed by a pound sign or a number sign and
usually appear as a link inside the post that they're attached to. This makes
it easy for someone to click on that link and access more information or a
thread of conversations about that topic.
Hashtags were first used on Twitter as a way of accessing threads of information and conversations, but have since made their way onto other networks like Facebook and Google+. On Google+, you have the option of tagging your post yourself with hashtags. Or simply letting Google search your content and find relevant keywords and having it append the hashtags to your post for you. If you were to click on any one of the hashtags that are associated with the post it's going to take you to a search page where you can see all of the pages, posts and trending topics related to the hashtag that you clicked on.
Facebook works much the same
way that Twitter does. You actually have to manually add the hashtags to your
posts in Facebook in order for it to recognize it.
If you were to click on that
hashtag it is going to take you to a page where you can see all of the relevant
information containing that particular hashtag or posts. It can be from the
company or person that it's associated with.
Hashtags also make your
content relevant to issues in real time and allow you to be easily found on
social media sites. Take some time to study the trending hashtags that relate
to your brand, business and the content that you're sharing. And then use that
as a way of tagging your post to gain more traction across all of your
networks. There are some rules to hashtagging.
Number 1, when you're hashtagging, never use spaces. None, whatsoever. If you need to separate words use capital letters instead of spaces.
Number 1, when you're hashtagging, never use spaces. None, whatsoever. If you need to separate words use capital letters instead of spaces.
That way you can easily
identify each individual word. Adding capitalization does not change the search
results for any hashtag. Numbers are definitely okay to use, and I would
actually encourage you to use them. Punctuation in hashtags is also NOT permitted,
ever. That includes periods, exclamation points and semicolons. All of that is
off limits inside of hashtags. Special characters are all so a #NO-NO like
asterisks, ampersands and all those weird signs you never use anyway.
None of those are allowed
inside of hashtags, they just don't work. Hashtags should always be short and
sweet and relevant to the post that you're creating. Do NOT write a hashtag
just for the sake of writing it. That just makes you look out of touch. Give
your hashtag some context. Nobody wants an all hashtag post. They need to know
why you're using the hashtags that you're using. So give your content some
depth by adding actual text around it and make sure that people understand why
you're using it, when you're using it.
Hopefully by now you
understand how to use hashtags across all of your social networks and why using
them can truly help you expand your reach and maximize your social media
marketing efforts.
Steve Steinberger
561-281-8330
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