Monday, June 30, 2014

There’s an app for that

Social Media Management Apps

Social Media is here so it only makes sense for someone to come up with a social media management system for updating posts on multiple social media channels. Here are few applications that are built to help you do just that.

social media management
Social Media Management
Everypost. is a mobile application which lets you simultaneously publish updates to a variety of networks like Twitter, Google+, Pinterest, Linkedin and Tumblr.
What makes this app unique is that you can customize the posts that you create per channel, allowing you to populate all of your feeds without sounding as though you just copied and pasted the message. That means that you could alert your Twitter followers about an upcoming sale with a quick tweet, post a long form description of the sale on Facebook and share the product that's on sale via a service like Pinterest. This is a great app for sharing on the go and making sure all of your social bases are covered when creating new content via mobile and ofcourse SEO.

Buffer. This app is for the site owners who lack time. Well I guess that’s all of us. If you do not have enough time to spend on writing posts for social media, then this app is for you. Available on both the web and as a mobile app. Buffer allows you to write several posts. Then choose which source or channels to post them to. It spreads them out equally throughout the day or even the week for you.

The next app is something called SocialOomph. It was originally developed specifically for Twitter.  SocialOomph now helps you manage Facebook, Linkedin, and your RSS feeds. If you go to, you’ll see a large list of features for both their free and professional level accounts.

Number four is HootSuite. HootSuite is one of the most full featured social media apps on the market. In addition to allowing you to post and schedule updates to all of your various social profiles, HootSuite also offers detailed reporting on things like Twitter accounts and Facebook pages allowing you to track follower growth, engagement, and the effectiveness of your updates. Hootsuite does have a free plan, but to get the most out of it you might want to upgrade to a Pro account.

The final app is a suite of apps called SocialFlow. SocialFlow has three main components. The first of which is called Cadence, which is an online publishing platform that allows you to deliver messages across multiple networks and track their effectiveness. Forte, which is a system for buying and posting promoted content, like Facebook posts and promoted tweets. Crescendo, which allows marketers to purchase ads at the cheapest price by monitoring different conversations and actions of the fans on that network and then placing the ad in the stream at the most effective time.

Apps like these are just like the social platforms themselves, not every network can fit everyone. And not every app will fit every business. Remember your integrated marketing plan and see if these resources will help you reach your marketing goals. You need to explore several options, try them out and see what works best for you, your team and your organization as a whole.

Steve Steinberger

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